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Kidsme: A Brand Full of Hugs and Character for the Little Ones — and the Not-So-Little Ones
- 01/04/2025
- What I like
The most special projects are born at the crossroads of a client’s vision, a creative team’s imagination, and a story worth telling. That’s how Kidsme came to life—a clothing store for children and teenagers that set out to dress the new generations with style, color, and character. A brand I had the privilege of creating alongside my friend and design partner Juan Prieto, and one that remains one of those experiences that reminds me why I love building identities that move, connect, and last.
The Concept: Well-Designed Clothing for All Ages (Seriously)
From the very beginning, the owners of Kidsme had a clear vision for their store: to offer clothing from mid-to-high-end brands, with a strong design component, for children and teenagers. They didn’t want a conventional store. They were looking for something different, something with soul—something that spoke the language of their customers: both the youngest ones and those growing into their own identity, no longer wanting to be treated like kids.
This was our starting point: a brand that could grow alongside its audience, that emotionally connected with both those who choose the clothes (parents) and those who wear them (children and teens). A double challenge that thrilled us from the start.
Kidsme: A Stylish Play on Words
During the naming process, we knew we needed something that was easy to remember, full of personality, and subtly playful with language. That’s how Kidsme was born. A name that sounds like “kiss me,” but also reads as “kids + me,” evoking a direct, close, and emotional connection with the world of children and teens.
Kidsme sounds familiar, fun, and stylish—three qualities we wanted to infuse throughout the entire brand universe. Because nothing connects more than a brand that talks like you, plays like you, and dresses the way you love.
The Visual Style: Somewhere Between a Hug and a Comic Book
Visually, Juan Prieto’s work was, once again, brilliant. Inspired by the warm and kind personalities of the two store owners, Juan brought to life two charming characters—of indeterminate age—who hug, kiss, and look at each other in a clean, emotional comic-book style.
These characters not only represent children and teenagers; they also symbolize the warm relationship between brand and customer. They are approachable, fun, and full of personality. They’re the soul of Kidsme and serve as the emotional spark that makes people not just see, but truly feel the brand.
The color palette, typography, and visual elements were carefully selected to convey joy, style, and closeness. The result: a visual identity that is consistent, recognizable, and above all, empathetic.
Kidsme: The Power of a Color that Speaks for Itself
When we began building Kidsme’s visual identity, we knew we didn’t want to fall into the usual stereotypes of children’s and teen fashion stores. No pastel tones, no predictable combos, no “boy or girl” palettes. We wanted a brand with personality, with a touch of sophistication, but also a disruptive spark that would break the mold from first glance. And that’s how we landed on the color trio that brings Kidsme to life: black, gray, and magenta.
Black was our starting point. Far from being cold or distant, it conveys style, sobriety, and timelessness. We wanted Kidsme to have an elegant air—even in a space aimed at the young—because we believe that children’s fashion can (and should) have design, intention, and care in every detail.
Black became our visual backbone. A perfect foundation on which to build contrast, highlight messages, and give prominence to graphic and typographic elements. It lends just the right seriousness to a brand that, while fun, doesn’t want to be frivolous.
Gray complemented it. It served as a bridge between the sophistication of black and the boldness of magenta. It’s a balanced, versatile tone that softens and harmonizes the whole, bringing a sense of closeness and trust.
In Kidsme’s visual communication, gray helps organize information, create clean hierarchies, and maintain a friendly tone without overwhelming. It allows us to emphasize when needed—and pull back when appropriate.
Then came magenta. That color that sometimes unsettles, that never goes unnoticed, that breaks with the expected. We didn’t choose it because it was trendy, or to assign it to a gender or age. On the contrary: we chose it precisely to defy stereotypes.
In Kidsme, magenta is pure personality. It’s the accent that grabs attention, the gesture that turns heads, the detail that makes you smile. It’s a strong color—but also a tender one. It connects with children, teens, and anyone who has something to say and wants to say it in style. It’s the fun note, the rebellious wink, the identity made contrast.
The combination of black, gray, and magenta is no coincidence. It reflects a visual strategy designed to convey what Kidsme truly is: a brand with personality, one that listens to its audience, dares to be different, and puts design at the service of experience.
You don’t need a rainbow to create a vibrant identity. Sometimes, it’s enough to choose three tones that speak to each other, represent the brand’s soul, and clearly express what you want to be.
In Kidsme’s case, these three colors don’t just dress the brand—they define it, project it, and set it apart. Because in a world overloaded with visual noise, having a bold, coherent, and meaningful palette is, without a doubt, a powerful way to stand out.
And that’s exactly what Kidsme has done from the very first glance.
Outdoor Advertising and Walking Billboards
As we had done with Babutxes, we knew that a physical store needed a strong street presence. Exterior signage and bag design aren’t accessories—they’re key tools to generate visibility, recognition, and lasting memory.
For Kidsme, we created eye-catching yet elegant exterior signage that stood out in the urban landscape without being loud. We used color intelligently to invite people in—never intimidate.
But if one element made an immediate impact, it was the shopping bags. Large, comfortable, sturdy—and designed to stand out. Every customer leaving Kidsme became a walking advertisement, carrying through the city a bag that drew attention and told a story. Because, when you think about it, a good bag is a storefront on the move.
A Brand That Speaks Peer-to-Peer
One of Kidsme’s biggest achievements is establishing a two-way conversation with its audience. It doesn’t speak from a pedestal, nor does it impose itself with an authoritative tone. It speaks peer-to-peer. It addresses children and teens without underestimating them, and parents without overloading them. It’s a brand that listens—and that knows how to play.
Our editorial style reflected this philosophy: short, witty, and full of playful nods. Content that invites smiles, sharing, and becoming part of a community that dresses well, thinks better, and feels joyfully.
The Value of a Great Creative Team
This project—like many others I’ve shared with Juan Prieto and Vicent Poquet—reinforces a belief I’ve held for years: a good creative team can take any idea to unexpected places. But for that to happen, two conditions must be met:
- A clear, structured, and realistic brief.
- A client willing to trust, engage, and enjoy the process.
The owners of Kidsme were exactly that kind of client. Passionate about their project, true to their essence, and open to the ideas we built together. That trust fueled our creativity.
And that’s something I’ll always be grateful for: when the client doesn’t just request—but also participates—the results are always more honest, more coherent, and more emotionally resonant.
Today, Kidsme no longer exists as a store. But it remains a brand with soul, one that brought together a small but growing community of people who believed in dressing with style without losing freshness—where clothing became a form of expression, play, and identity.
Seeing children walk out happily with their bags, teenagers feeling represented by the brand’s characters, families recommending the store with enthusiasm… All of that confirms one thing: well-crafted work leaves a mark.
Creating the Kidsme brand was a creative journey that blended strategy, emotion, and deep connection. A project where everything made sense: the naming, the characters, the design, the bags, the communication… It all fit together because it was grounded in a single truth: that dressing the young is also dressing their imagination.
At ElefantAmbulant, I like to think that every brand we create is like a fingerprint: unique, unrepeatable, and deeply human. And Kidsme is undoubtedly one of those marks I’m proudest to look back on.
If you have a project in mind, if you’re thinking of creating or reimagining your brand, and if you believe in the power of good ideas and the teams that bring them to life—you know where to find me.
Until the next post,
Tito Estruch
Interim Manager in Communication | Expert in Marketing and Brand Creation