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IGNEA: The Power of Fire Turned into a Brand. Energy, Movement, and Trust
- 11/03/2025
- What I like
Talking about ElefantAmbulant means talking about evolution, about the path that led me to become a branding and corporate identity professional, always alongside great professionals like Juan Prieto or Vicent Poquet. Among the first clients who trusted me as a freelancer after my time at Dr.Watson, there are projects that left a lasting impact, and one of them was IGNEA.
The Naming: IGNEA is Born
One of the first challenges was to give the company a name. As with every naming process, I conducted a thorough market study, analyzing the competition, phonetics, sound, and memorability of the potential name.
I was looking for something evocative, meaningful, and representative of energy and movement, key concepts for a gas engineering company. This is how IGNEA was born.
The word IGNEA comes from the Latin igneus, meaning "of fire" or "related to fire." It is a term that evokes dynamism, transformation, and power. Gas, the core element of the company’s activity, is a fundamental energy source in numerous industrial and domestic processes. Combustion, heat, flame… everything that implies change and movement is directly connected to this name.
A great brand name must be easy to remember and pronounce, and IGNEA met both criteria exceptionally well. Additionally, its technical and evocative nature made it a perfect fit for an energy sector company. Once we verified that the name was not registered, we secured the necessary domains, ensuring the brand’s digital presence from the outset.
Creating IGNEA's Visual Identity
With the name defined, the next step was to shape the brand visually. The identity needed to convey solidity, modernity, and trust, essential values for an engineering company specializing in gas.
For the brand design, we opted for a combination of a symbol and logotype. The symbol, a blue flame, features a cut-out “A” at its base using the same typography as the logotype. This detail not only reinforces the brand name within the symbol itself but also adds cohesion and unity to the visual identity.
The blue flame, characteristic of gas combustion at its most efficient state, was the ideal reference to represent IGNEA's essence. It symbolizes controlled energy, precision, and reliability, which are essential elements in any gas installation. The stylized, fluid shape of the symbol reinforces the idea of movement inherent to energy.
Choosing a brand’s colors is a complex process because the selected tones must align with the psychology of colors and the company’s values. For IGNEA, after analyzing different combinations, we opted for cyan blue for the symbol and black for the logotype.
The cyan blue represents energy and security. It is a color often associated with technology, innovation, and stability, fundamental characteristics in the engineering sector. Additionally, blue is a widely used color in the gas industry, reinforcing its connection with the sector and enhancing perceptions of professionalism and expertise.
Black is synonymous with seriousness, elegance, and authority. Its use in the logotype reinforces brand solidity and creates a striking contrast with cyan blue, ensuring that IGNEA has a strong and distinctive identity.
This color combination establishes a balanced visual identity, where modernity and confidence are conveyed clearly and effectively.
Brand Presentation and Reception
When you work on building a corporate identity with a strategic approach, presenting the brand becomes a rewarding experience. In the case of IGNEA, the process was smooth because every design decision had a solid foundation.
From naming to visual identity, every element aligned perfectly with the company's philosophy. The brand presentation was a success, and Salva Pons was completely convinced that we had achieved an identity that faithfully represented IGNEA’s essence.
The feeling of having created something functional, visually appealing, and meaningful is one of the greatest rewards in branding. You know you’ve done a great job when the brand speaks for itself, when its construction is based on a clear, well-executed strategy.
Creating IGNEA was a process that combined creativity, strategy, and analysis. It wasn’t just about designing a nice-looking logo, but about building a brand with identity, a clear message, and a lasting impact in its sector.
I am deeply grateful to Salva Pons for trusting my work and allowing me to be part of this special project. The satisfaction of seeing how a brand comes to life and becomes a reference in its industry is, without a doubt, one of the greatest joys of this profession.
At ElefantAmbulant, I will continue sharing stories about brand creation, showcasing projects where design and strategy go hand in hand to build identity and generate impact.
See you in the next post.
Tito Estruch
Interim Manager in Communication | Expert in Marketing and Brand Creation